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Serverlys
Email

Set up email that actually gets delivered

SPF, DKIM and DMARC in plain terms, and the order to add them in.

All Email tutorials6 stepsAbout 20 minutes

Before you start

  • Access to your domain's DNS records
  • A list of everything that sends mail as your domain
  1. Step 1: List every sender first

    Your mail server, your website's contact form, your invoicing tool, your newsletter platform, your CRM. Each one sends as your domain, and any you forget will start failing the moment you publish a strict policy. This list is the whole job — the DNS records are the easy part.

  2. Step 2: Publish one SPF record

    SPF names the servers allowed to send as your domain. You may only have ONE SPF record per domain; two is a permanent error and worse than none. Merge every sender into a single record.

    v=spf1 include:_spf.yourhost.com include:_spf.google.com ~all
  3. Step 3: Turn on DKIM at each sender

    DKIM signs outgoing mail cryptographically so a receiver can tell it was not altered. Each platform gives you a public key to publish as a TXT record at its own selector. Do this for every sender on your list, not just the main mailbox.

  4. Step 4: Start DMARC in monitor mode

    DMARC tells receivers what to do when SPF and DKIM fail. Start with p=none, which changes nothing and only asks for reports. Do not skip this step — going straight to reject is how legitimate mail disappears.

    v=DMARC1; p=none; rua=mailto:dmarc@yourdomain.com
  5. Step 5: Read the reports for two weeks

    The aggregate reports show every source sending as your domain, including ones you forgot. Fix each legitimate sender until it passes. Anything still failing after that is either misconfigured or is not yours.

  6. Step 6: Tighten the policy

    Once the reports are clean, move to p=quarantine, watch for another fortnight, then p=reject. That final record is what stops other people sending mail that looks like it came from you.

    v=DMARC1; p=reject; rua=mailto:dmarc@yourdomain.com

The mistake people make

Two SPF records on one domain. It is a permanent failure, not a warning, and it makes deliverability worse than having no SPF at all. If you are adding a sender, edit the existing record — never add a second.

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Support is included on every plan, and it reaches a person. There is also the blog for the why behind these, and the FAQ for questions about buying.

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