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Serverlys

Local service businesses

Service business website design that books the job

We design and build websites for local service businesses such as cleaning, pest control, mobile detailing, pool care and moving: a page per service, the towns you cover, a quote form or online booking, deposits and payments through Square or Stripe, and your Google reviews. Custom design starts at $1,399, scoped in writing first.

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A plumber repairing pipework under a sink

What a website for local service businesses needs

Built into every site we design for your trade.

  • Quote or book, depending on the job

    Online booking for fixed-price visits like a standard clean or a detail package, and a quote form for jobs that need sizing first, each asking the questions your crew needs, such as square footage, address and photos.

  • The towns and ZIP codes you cover

    A clear service-area page, and separate pages for the main towns where you really work, so a customer knows before they ask whether you come to them.

  • One page per service

    Each service with what is included, what is not, how pricing works and how to prepare, so the customer who books a move-out clean or a monthly pest plan gets what they expected.

  • Deposits and payment online

    Deposits at booking and invoices paid by card through Square or Stripe, linked from the site, so you are not chasing payment at the door.

  • Proof you show up

    Before-and-after photos from your own jobs, your Google reviews, and the licenses and insurance you actually carry, shown where a first-time customer decides.

  • Calls and texts first on mobile

    Tap-to-call and tap-to-text in the header, with your hours and how fast you usually reply, because most customers look you up on a phone.

  • A cleaner vacuuming an upholstered ottoman
  • A pest-control technician treating the garden beds around a house
  • A pipe wrench tightening a fitting on a water heater

Pages we usually build

  • Home with quote or booking
  • Services (one page each)
  • Service area
  • Pricing or how quotes work
  • Before and after
  • Reviews
  • About the team
  • FAQ
  • Contact

Tools we connect

  • Square
  • Stripe
  • Online booking such as Square Appointments or Calendly
  • Field-service software such as Jobber or Housecall Pro
  • Quote request form
  • Google Business Profile
  • Google reviews

Reviews and credentials

The FTC's rule on consumer reviews and testimonials bans fake reviews, buying reviews and hiding negative ones, so we show only real reviews from real customers. If your trade or city requires a license, the number shown should be your own and current. You approve every claim before launch; the final call on compliance is yours.

Plans and prices

One-time project prices, scoped in writing before you commit. Hosting is billed separately.

  • Starter

    $1,399

    • 100% custom homepage
    • 5 subpages
    • WordPress implementation
    • Web style guide
    • SEO-friendly blog
    • Analytics setup
    Choose Starter
  • Plus

    $1,899

    • 100% custom homepage
    • 10 subpages
    • WordPress implementation
    • Web style guide
    • SEO-friendly blog
    • Analytics setup
    Choose Plus
  • Pro

    $2,699

    • 100% custom homepage
    • 15 subpages
    • WordPress implementation
    • Web style guide
    • SEO-friendly blog
    • Analytics setup
    Choose Pro

Before you buy

The things people actually ask us, answered plainly.

  • Can customers book and pay online?

    Yes. We connect the booking tool you use, or set one up, and link deposits and invoice payments through Square or Stripe. If you already run Jobber or Housecall Pro, we link its booking and quote forms so jobs land in your schedule.

  • Should I show prices on my site?

    Where a job has a set price, showing it or a 'from' price answers the first question customers ask. Where it depends on size or condition, we explain how quotes work instead. You choose what is published.

  • Do I need a page for every town I serve?

    Only for towns you really work in and have something specific to say about. Thin copies of the same page with the town name swapped help no one, so we build a service-area page and add town pages where they earn their place.

  • How much does a service business website cost?

    Custom design starts at $1,399 for Starter, $1,899 for Plus and $2,699 for Pro, as one-time project prices scoped in writing first. A business with many services or towns usually fits Plus or Pro. Hosting is billed separately each month.

  • Will my Google Business Profile and website match?

    We keep your business name, phone, hours and services consistent between the two and link your profile from the site. We do not promise rankings, but mismatched details are an avoidable problem.